Where women’s health data becomes preventative care.
Pelby combines data with clinical insights and medical imaging into AI decision-support for preventative women’s healthcare.
Our first use case is pelvic floor health. The infrastructure is built to scale.
Track Patterns
Predict Risk
Benchmark Recovery
Guide CareÂ
Building preventative healthcare starting with women.
A dataset that does good.
Bringing prediction models to healthcare.
Data in
Clinical:Â biomarkers and outcomes
Imaging: structure and function
Personal:Â recovery and activity
Health systems:
risk and population insights
Intelligence out
Clinicians:
earlier triage and intervention
Women: personalised insights
Women: personalised insights
Detection | Prediction | Personalisation
Clinical data:Â biomarkers and outcomes
Imaging data: structure and function
Imaging
Clinical
Personal
Women:Â personalised insights
Clinicians:Â earlier triage and intervention
Health systems:Â risk and population insights
Intelligence out
Data in
Building the clinical AI for decisions made blind today
Birth injury detection
Catches what standard exams miss.
Birth injury prevention
Flags risk from early signals.
Birth injury detection
Detect injury from ultrasound missed in standard exams.
Recovery monitoring
Track recovery and adapts care.
Every day, 60,000+ women are injured giving birth.
We exist to change that.
What changes when Pelby exists
01
Detect injury standard exams miss.
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Reduce the risk of birth injury.
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Ease the long-term burden of missed and delayed care.
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Cut the cost of care that comes too late.
02
03
04
Women share their health stories every day. It’s time healthcare learned from them.
Who we partner with
We partner across care, research and technology to close the women's health data gap, collected with purpose, built for prevention.Â
01
Clinics and care providers
Bring Pelby into patient pathways. Pilot early and build the evidence.
02
Societies and charities
Real-world evidence and trusted education, at scale.
03
Research and data partners
Move women's health along research faster.
04
MedtechÂ
Powering the next generation of pelvic health intelligence.
Partner with Pelby, step by step.
Most partners start by exploring and recommending Pelby - contributing to closing the data gap, where quality beats quantity - and some go on to shape pilots and clinical decision-support.
 Book an intro call
Explore how Pelby fits your clinic, organisation or patient pathway.Â
Step 1
Recommend Pelby
Trusted education and tracking for personalised support.
Step 2
Become a decision partner
Pelby can evolve into deeper collaboration through pilots and clinical-decision support work.
Step 3
Our Story
For eight years, I developed AI to detect pelvic floor injuries caused by birth, work which led to SonoPelvicFloor 2.0â„¢ on GE Healthcare's systems. But I was fed up that these injuries were often identified decades later, once symptoms had become chronic. I was also fed up that SO much was stuck in research.Â
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So I started building Pelby.
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At Pelby, we see huge potential for women’s data to be used for good by connecting lived experience with clinical outcomes and medical imaging. We’re bringing prediction and prevention into women’s healthcare, starting with one of its biggest yet least-talked-about issues: pelvic floor health.
Dr. Helena WilliamsÂ
Physicist turned AI scientist turned founder and CEO of Pelby.
Professor Jan Deprest (CSO)Â is a world leading clinician-scientist in urogynecology - the medicine of pelvic floor health - and fetal medicine, with decades of experience translating research into care.
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His work has literally shaped new clinical approaches in women’s health.
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He supports Pelby’s clinical development, ensuring the platform is grounded in robust evidence, reflects the scientific rigour women’s health deserves, and pushes care towards something more personalised and preventative.
